The Vintage Horrocks-Ibbotson “Lucky Strike” 3-Piece 9’10” Bamboo Fly Rod with Sock is a classic example of mid-20th-century American fly-fishing gear. Here’s what you need to know:

Key Details:
– Brand: Horrocks-Ibbotson (H-I), a well-known tackle manufacturer based in Utica, NY (active from the 1920s–1970s).
– Model: “Lucky Strike” – likely a mid-range or entry-level bamboo rod, possibly named after the cigarette brand (a common marketing tactic at the time).
– Length: 9 feet 10 inches (longer than average; typical for slower-action bamboo rods suited for wet flies or delicate presentations).
– Construction: 3-piece split-bamboo (Tonkin cane), likely with a steel or nickel-silver reel seat and agate or chrome snake guides.
– Included: Original sock (bag) – adds value if intact.

Dating the Rod:
– H-I produced bamboo rods from the 1920s–1960s, with post-WWII models often being more utilitarian.
– The “Lucky Strike” name suggests a 1940s–1950s era (tobacco-themed models were popular then).

Condition & Value:
– Collectibility: H-I rods are less sought-after than high-end brands (like Leonard or Payne), but well-preserved examples have niche appeal.
– Price Range:
– Fair condition (chipped varnish, loose guides): $50–$150.
– Excellent condition (all original, clean wraps, straight cane): $150–$300.
– Rarity: Longer lengths (9’10”) are uncommon but not necessarily premium; shorter H-I rods (7’–8′) often fetch more.

Vtg horrocks ibbotson lucky strike 3pc 9'10" bamboo fly rod w/sock

Things to Check:
1. Straightness: Roll the sections on a flat surface to check for warping.
2. Ferrules: Ensure they fit snugly without cracks.
3. Wrappings: Look for intact thread wraps and original varnish.
4. Label/Stamp: Original decals or markings boost authenticity.

Restoration Potential:
– If damaged, it may not be worth a full restoration (cost could exceed value), but a light cleanup (rewrapping loose guides, polishing ferrules) could help.

Selling Tips:
– List on eBay, Fiberglass Fly Rodders Forum, or Classic Fly Rod Forum for targeted buyers.
– Highlight keywords: “vintage bamboo,” “H-I,” “9’10” fly rod,” “original sock.”

Would you like help identifying specific markings or determining if it’s a pre- or post-war model? Photos of the reel seat, grip, and any labels would help narrow it down!